University of portland

This project revitalizes traditional marketing strategies in higher education by blending a fresh, modern aesthetic with the University of Portland’s strong sense of tradition and community. The goal was to create a cohesive and engaging visual identity that reinforces the university’s commitment to curiosity, connection, and forward momentum while maintaining approachability and authenticity.

By reimagining traditional higher ed branding with dynamic visuals and flexible design elements, this project bridges the gap between legacy and innovation, ensuring the UP brand remains both relevant and enduring.