GeorGIa Southern UNIVERSITY

This marketing campaign concept was designed to capture the energy and ambition of the student experience. The visual structure balances bold typography with dynamic, modular layouts, creating a flexible system adaptable across print, digital, and environmental applications. A strong grid-based approach ensures consistency, while layered textures and vibrant photography inject movement and authenticity. The color palette amplifies school spirit, strategically paired with modern typographic treatments to emphasize key messaging. Though unselected, this direction explored fresh, engaging ways to connect with prospective students and the broader university community.