BRYANT UNIVERSITY

Being in at Bryant is about being part of the experience that Bryant students share—a commitment to work, self-reflection, trying, failing, and growth in order to achieve a desired outcome. This design paints a motif of what that experience looks and feels like, and where it leads.

Leveraging Bryant’s brand typefaces to create a system that is distinctive without being gratuitous, the typography lays a foundation for straightforward, clear, and confident communication. The photography features hero images of figures in power poses, serving as inspiration to Bryant students, paired with images that show the process of working and participating in the student life shared by those who are In at Bryant.