The University of Illinois Urbana-Champaign

The Momentum campaign brings to life the “Momentum” pillar at the heart of the University of Illinois Urbana-Champaign brand story. This concept demonstrates that the Illinois community pushes for progress in every area—breaking down barriers, building new connections, and making the world a better place for everyone. Momentum is not a demand. It’s a promise: at Illinois, you don’t need to accomplish everything, but you can accomplish anything.